This December, increasing numbers of companies are mixing social good into their holiday advertising and PR campaigns. It’s smart. Well executed cause marketing can generate big rewards.
Studies show that consumers are interested in making purchases that improve our world. In a recent survey, 87 percent of consumers said they would switch brands based on association with a good cause. Last holiday season, two-thirds of shoppers considered environmental and sustainability factors when buying gifts.
Tapping into this market of socially aware consumers requires engagement using traditional and new media. According to the Adobe Digital Index 2013 Online Shopping Forecast, an estimated 36 percent of consumers say they will use social media in their Christmas buying decisions.
As with any media effort, holiday marketing requires a clear, high-quality message. It’s important to target the proper audience with an easy-to-digest mission statement. Potential customers want to know exactly what their purchase is benefiting.… READ MORE
Letters to the editor are a great way to make an appearance in your favorite daily newspaper. The letters-to-the-editor page is among every newspaper’s most-read sections.
Further, several letters on various topics are published each day. A newspaper’s editorial page, by contrast, may feature just one guest op-ed — or even none, if it opts for popular syndicated content instead.
Letters follow some simple rules. Letters should respond to the news — usually to an article or opinion piece previously published by the newspaper. However, letters must also stand on their own. A reader should be able to understand a letter without having read the article to which it refers.
They should always be less than 150 words — and in the neighborhood of 100 is even better. Some of the most effective letters are short and pithy — just one or two sentences. And they should always feature a strong thesis, usually in the first or second sentence.… READ MORE
Name: Elisabeth Eaves
Title: Author, editor, and freelance writer. Formerly a Robert Bartley fellow on the editorial page of the Wall Street Journal, a staff writer and editor at Forbes, and opinions editor at the Daily, the world’s first iPad newspaper.
Media Outlet: Many. Recently: the New York Times (travel section), the Weekly Standard (book reviews), Marie Claire, The Magazine
Personal Blog: www.elisabetheaves.com
1) Describe your typical workday.
At my desk by 9 after reading the news. My days vary: Writing a long piece requires quiet, cut-off-from-the-world time, which I always slot for the morning. If I’m doing editing work or shorter assignments, I allow myself more distractions, meaning that the internet is enabled. If I’m on the road or out reporting stories, there’s no… READ MORE
It’s literally the worst thing to ever happen to the English language.
Merriam-Webster added a second definition under its literally entry, recognizing that the original — a synonym for “actually” — is no longer the only definition, and certainly not the only accepted one. Now, when someone means figuratively, they can use literally. And point to the dictionary for evidence that they’re not wrong.
According to Merriam-Webster, “Since some people take sense 2 to be the opposite of sense 1, it has been frequently criticized as a misuse. Instead, the use is pure hyperbole intended to gain emphasis, but it often appears in contexts where no additional emphasis is necessary.”
While it’s no longer officially frowned upon to use literally in a sentence like “The sky is literally falling”— and Merriam-Webster points out that even literary greats James Joyce, Charlotte Bronte, Louisa May Alcott, and Mark Twain used literally in this way—the dictionary still advises against it for the average user.
When Charles Dickens used the phrase “he literally feasted his eyes,” the dictionary says, he was using hyperbole, a legitimate literary device. “But remember that hyperbole requires care and handling and that your audience may not recognize it for what it is.”
So there you have it. Proceed at your own risk.
Keybridge Senior Writer Rob Montz just produced a fascinating short called — “The Uber Wars” — for ReasonTV. Although it’s only 11 minutes long, this mini-documentary gives deep – and hilarious — insight into our Imperial City’s bizarre and bureaucratic regulatory system. Here’s the story of what happened when an innovative, high-tech company got into a regulatory scuffle with DC’s career bean counters.