PR Tips | What’s up with Google+ authorship images?

Google recently announced that it no longer will show Google+ authorship images in its main search results. This was a real setback for many web development firms, digital marketers, and website owners in general. There were a lot of folks who (at the suggestion of Google) set up Google+ accounts for the specific purpose of getting images on the Google search results. Now Google has taken that feature away.

Hubspot did a great write-up of the technical ramifications of this policy change here.

Although this change has upset many users, it sheds light on the importance of diversification when it comes to digital marketing. When promoting and driving traffic to your website, it is imperative not to rely too heavily on one company or piece of technology. Experiment with different technology options such as social media… READ MORE

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Copy Editor’s Corner | The mysterious semicolon

The dreaded semicolon. This little guy can really throw people for a loop. Maybe it’s the look of it – it’s not quite a comma, not quite a colon. What is this punctuation symbol, and why can’t we just use a common or a period instead?

The semicolon comes to the rescue when a comma just won’t do the trick. It helps avoid confusion in a long list:

We’re proud to recognize our vice president of operations, Sam Smith of Chicago; customer service representatives Jim Johnson of Paris, Texas, Ann Anderson of Seattle, and Ben Brown of San Francisco; and CFO Molly Miller of Atlanta.

And it serves as a less abrupt form of separation than a period:

I’m excited for my vacation; I leave tomorrow.

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PR Tips | If the biggest papers say no, don’t quit your pitchin’!

Every writer would like to see his or her op-ed published in The Washington Post or The New York Times. But you never know if you’re pitching your piece on the same day that Bill Clinton is submitting one as well. It’s tough to beat out a former president — much less the scores of other writers vying for scarce editorial-page real estate.

So where do you go if the Post and the Times say no? You could simply pitch by circulation — the bigger the better. But to maximize the impact of your op-ed, a more strategic approach may be in order.… READ MORE

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Virginia’s Finest

As regular readers know, I moonlight as a wine blogger. When not cranking away at Keybridge, I’m running the wine blog Terroirist.com.

Last month, I visited northern Virginia wine country to chat about the future of Virginia wine with the state’s three top winemakers: Jim Law of Linden Vineyards, Rutger de Vink of RdV Vineyards, and Luca Paschina of Barboursville.

I was out there for Edible DC, a brand new magazine dedicated to local food that hit newsstands last week. It’s free, so be sure to pick up a copy.

If you can’t wait for a hard copy, please check it out online!

&nbsp… READ MORE

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PR Tips | How to get your op-ed in the New York Times

“How can I get my op-ed in the New York Times?” That’s one of the most frequent questions I’m asked. And for good reason. The publication boasts a circulation of 1.25 million, making it one of the top papers in the United States.

While it’s nearly impossible to guarantee placement in any publication, there are some important guidelines aspiring op-ed writers should follow if they want to increase their chances of getting published in a top outlet.

In fact, I recently came across a piece in the New York Times in which Trish Hall, editor of the paper’s Op-Ed and Sunday Review sections, offers a few important tips to writers.

Below is what I’ve found to be some of her most helpful points. So if you’ve ever wondered how to increase your chances of catching an editor’s eye, keep reading …… READ MORE

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Check out KeybridgeWeb.com

 

 

We just launched a new website called KeybridgeWeb.com. Check it out, especially if you like cute puppies and awesome $7,500 websites.

So why did we launch this product-specific site? Because we’re moving into a new market.

Most of the sites we build currently are for large PR clients. But we recently decided to create a streamlined website package that would appeal to smaller organizations, as well.

Given recent advances in content management and eCommerce software, sites that used to cost hundreds of thousands of dollars can now be built for just a fraction of that amount. In fact, they can be created for as little as $7,500 — and completed within a few weeks.

So if you — or someone you know — needs a Fortune… READ MORE

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