More isn’t always better, or is it?
Recently, I had a conversation with an SEO expert who told us we needed 1,000 words on a web page in order to optimize our site for search engines. He was specifically looking at our keybridgeweb.com website that has a clean, open feel — without a lot of text. When building the site, our goal was to convey our product and message to users quickly, so they didn’t have to wade through mountains of content to get a feel for who we are and what we offer.
So, we were faced with a choice — either take the advice of the SEO guru and add a lot more text to the site, or keep the current site that is focused on messaging and user experience. We opted to stick to our guns and leave the site as-is, and instead focus on SEO through regular blogging and social media engagement. After all, many of the world’s most successful websites are exquisitely simple and clean — the best example being Google.com.
We’d love to hear your thoughts — is it worth it to sacrifice user experience and messaging for the sake of SEO?
